The Modern Man

by The Sean Maloney Show

Move over Rodger Berman, known for his use of ‘guy liner’ accompanying his stylist wife Rachel Zoe at Paris Fashion Week, your typical modern man is now widening his beauty horizons.

The pressure to look good in todays 21st Century forces the new and explosive stereotype of “The Modern Man” into todays society. With many men fitting the bill such as Russel Brand, Zac Efron, Noel Fielding and many more, the modern man stereotype is soon fast becoming the norm.

According to a survey of 1,000 men in the US and UK conducted by JWT (a marketing communications company), men are increasingly feeling the pressure to beautify themselves. The study, entitled “The State of Men,” opens up male bathroom cabinets and let’s us take a peek at what products are most used by the opposite sex.


These are the top-ranked beauty products and treatments used by men:

54 percent skincare products (moisturiser and eye cream)

33 percent waxing/hair removal

39 percent lip balm

29 percent manicure

24 percent facials

13 percent eyebrow waxing

19 percent fake tan

9 percent foundation

11 percent bronzer

10 percent concealer

26 percent none

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With top premium fashion houses such as Tom Ford and Marc Jacobs releasing man-friendly beauty lines and South Korean fellows applying eye pencil and foundation, it’s not hard to see these numbers as a reality. Frankly, I think it’s refreshing that men are now allowing themselves to indulge in all of the fun that the beauty world has to offer. Whilst relishing the time to enhance their appearance.

However the study also found with all of this beauty loot comes a slew of insecurities. The top one? Beer bellies followed by love handles, lack of six packs and man boobs. It’s no wonder that 8 out of 10 men surveyed believe there’s as much pressure for men to have a good body as there is for women.

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